David Hart & Co. Spring 2011 Window at Bergdorf Goodman Men’s

David Hart & Co. New Fall Ties at Bergdorf Goodman

The new collection of David Hart & Co. is now available on Bergdorf Goodman’s website.

Spaceman Tie with Sputnik & Astronaut

Detail of Spaceman tie

Bourbon Tie

Male Chauvinist Pig Tie

Detail of Male Chauvinist Pig Tie

Horn Rim Glasses Tie

Skull Tie

Detail of Skull Tie

Vintage Television Tie

Boxers Tie

Tie – pography!

Tie-pography by David Hart inspired by Ed National using David Hart & Co. ties from our Fall 2009 and Spring 2009 collections

My buddy Julian Hector sent me a link to Ed Nacional’s “Tie-pography” which has been getting a lot of buzz lately in the graphic design field.   I think that this is really neat.  Check it out below:

The more I looked at this, I remembered seeing it somewhere before. I finally remembered that Botany Brand used a similar technique in their old ads.  I started going through my reference library of magazines from the 1940’s and 1950’s and found some examples.   I scanned some of them in below:

For any of the David Hart & Co. ties pictured in the still life above, please visit Bergdorf Goodman or our website.  The new Fall styles will be available in late August.

How to Design a Tie

Now that my neckwear collection has officially hit the floor at Bergdorf Goodman, several people have asked me about my design process.  I hope the below images and explanation of my Doctor T.J. Eckleburg tie from my Spring 2009 collection will help!

The inspiration for this tie began with Doctor T.J. Eckleburg’s all seeing eyes.  The sign from F. Scott Fitzgerald’s “The Great Gatsby” was the start!  The book which was written in the 1920’s mentioned the dilapidated sign which was most likely a trade sign that had been left over from the Victorian Era.  I began to research Victorian optometrist signs.  Here is what I found:

I also liked the idea of having a chain on the glasses. They would have properly been worn in the Victorian Era with a chain pinned to the lapel of your jacket.  I began to research old cabinet cards to find an example.

Next, I created a CAD in Adobe Illustrator making sure that the chain wrapped around to the back of the tie as though it was pinned on.  I handed the CAD off to my weaving mill in England:

Next, my mill came back to me with a first submit for comments:

Comments are made and the corrections are made to the pattern through weaving.  Here is the second submit:

I still thought that this was missing a pop of color, so we added blue to the center of the eye.  At this point, I began working with my factory to develop a marker to get minimum wastage when cutting this pattern.  As you can see on the sample yardage below, we had to work on the placement of the motif because they were too close together.

Once the yardage is woven perfectly it is cut, folded, and sewn by hand in our union shop in New York City.

David Hart & Co. ties being made by hand in our union shop in New York City

Here is the finished product ready to ship!:

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David Hart & Co. Ties Available at Bergdorf Goodman

David Hart & Co. Ties Available at Bergdorf Goodman

After the long wait, David Hart & Co. ties and bowties are finally available at Bergdorf Goodman in New York City!  They are on the Designer Collections third floor and they look amazing!  That’s my briefcase in the picture, I should have moved it.

David Hart & Co. Ties Available for Pre-Order at Bergdorf Goodman

I’m excited to announce that due to the overwhelming demand, Bergdorf Goodman has made a selection of my neckwear collection available for pre-order here! Be sure to order soon because these are going fast!

Pin-Ups (Image: Bergdorf Goodman)

Heraldic Skulls (Image: Bergdorf Goodman)

Sock Monkies (Image: Bergdorf Goodman)

Saddle Shoes (Image: Bergdorf Goodman)

Cut Throats and Shaving Cream (Image: Bergdorf Goodman)

Bowler Hats (Image: Bergdorf Goodman)