Great old Coca-Cola commercial from the 1950’s. I love the streamline Coke fountain in the commercial that was designed by Raymond Loewy.

This 1950’s Royal Crown Cooler is really cool. I love the colors and the fonts especially. It even has a built in bottle opener on the side.

RoyalCooler1

RoyalCooler2

RoyalCooler3

RoyalCooler4

RoyalCooler5

RoyalCooler6

RoyalCooler7

RoyalCooler8

RoyalCooler9

RoyalCoolerX11

Mr. Raymond Loewy

Mr. Raymond Loewy

I found these amazing concept design sketches by industrial designer Raymond Loewy. Mr Loewy is know for his iconic designs such as the Coca-Cola bottle, the GG1 Locomotive, the Studebaker Avanti, and the Lucky Stripe cigarette package (which hasn’t changed since 1942!) I love the loose hand and perspective of these beautiful sketches.

"Preliminary Studies for Studebaker Avanti Automobile." March 22, 1961. American Treasures of the Library of Congress.

"Preliminary Studies for Studebaker Avanti Automobile." March 22, 1961. American Treasures of the Library of Congress.

S1 drawing signed and dated 1937

S1 drawing signed and dated 1937

"Preliminary Studies for Studebaker Avanti Automobile." March 22, 1961. American Treasures of the Library of Congress.

"Preliminary Studies for Studebaker Avanti Automobile." March 22, 1961. American Treasures of the Library of Congress.

"Preliminary Studies for Studebaker Avanti Automobile." March 22, 1961. American Treasures of the Library of Congress.

"Preliminary Studies for Studebaker Avanti Automobile." March 22, 1961. American Treasures of the Library of Congress.

Avanti - 1961

Avanti - 1961

Avanti - 1961

Avanti - 1961

Avanti 1961

Avanti 1961

Avanti - 1961

Avanti - 1961

Avanti - 1961

Avanti - 1961

Loewy's GG1

Loewy's T1 Locamotive